Another Story is a concept retail store situated in Emquartier, Helix building. They gather authentic products from individual brands that are unique and have a story behind them. Their products are mostly stationary and homedecor, 160 imported brands and 70 local Thai brands.

We were commissioned to create a brand identity for Another Story. Our aim was to create a visual system that would help the audience receive a better understanding of the concept behind the store. The blank line between the word “Another” and “Story” represents a space for the different freestanding brand names available. It suggests that the store holds a wide selection of products made by different individuals and acts as a platform for these upcoming popular brands.

Creative Director Tap Kruavanichkit • Senior Designer John Bowles • Designer Pei Ying • Photography Tim Mills • Project belongs to Farmgroup